Creating the Perfect Real Estate Business Plan for 2024

The real estate industry can be a challenging and rewarding one to work in. It requires detailed planning, strategic thinking, and dedicated execution in order to be successful. Having a well-crafted business plan is essential for agents looking to build or scale their businesses for greater success. A comprehensive plan will guide your decisions, allow you to stay focused and organized, track performance metrics easier, and make it easier to adapt as the market changes over time. In this blog post, we’ll share our top tips on how you should go about creating the perfect real estate business plan that meets all of your needs and more – so that you can find success more quickly!

What to Include in Your Real Estate Business Plan

business plan

Whether you’re just starting out or have been in the industry for years, creating an effective business plan is essential to success. Here are some tips for creating the perfect real estate business plan for 2024.

Annual Recap

The first step in creating a successful business plan is to take an honest look at last year’s performance. This includes analyzing your sources of business, production goals, and overall success rates. Doing this will provide insight into what areas need improvement and which strategies worked well in 2020. It’s also important to consider any changes that occurred in the real estate market so that you can make adjustments accordingly. For example, if there were fewer buyers due to economic conditions, then it may be wise to focus more on marketing efforts that target sellers instead of buyers.

Current Year Production Goals

Once you have a good understanding of how last year went, it’s time to set realistic production goals for the upcoming year. The goal should be challenging but achievable within the timeframe you set—the key is not to set expectations too high or too low. Consider factors such as how many transactions you want to close each month, how many listings you want to obtain each quarter, and how much revenue/profit you are aiming for by the end of the year.

Action Steps & Coach’s Suggestions

Once your production goals are determined, it’s time to get specific about what action steps need to be taken in order to reach those goals. This could include anything from setting up lead generation systems and email campaigns, increasing networking efforts, or implementing consistent follow-up strategies with potential clients. Additionally, it’s helpful if your coach reviews your plans before they are implemented so they can provide feedback or recommendations on how best to achieve your desired outcomes.

20% Growth Rate


As a real estate agent, your goal is to make money—but making sure that you are consistently growing your income is one of the most important steps you can take. A strong business plan will help you do just that, and setting a goal of a 20% growth rate per year should be at the heart of it. This means that if you commit to this growth rate, your income could double every three to four years. Let’s dive into how to create a business plan for this kind of growth.

Making Your Commitment Clear

One of the first steps in creating an effective business plan is defining exactly what you want to accomplish. Setting a target increase in income over time gives you something concrete to work towards and helps build focus. For example, many successful real estate agents set their sights on doubling their income every three or four years by committing to an annual growth rate of 20%. This kind of commitment requires careful planning and dedication but can pay off significantly over time.

Know Your Market & Invest in Yourself

To achieve your goal, you must understand the real estate market in your area and identify the areas where you can gain an advantage over the competition. It is important to research trends and changes in the industry so that you can develop marketing plans that capitalize on those changes and trends. Once you have identified potential areas of growth, take the time to invest in yourself by attending seminars or taking courses related to those topics. You may also want to join local groups or associations focused on real estate so that you can network with other agents and potentially grow your client base.

Develop a Plan & Stick To It

Once you have identified potential areas of growth and invested in yourself, it’s time to develop a business plan that outlines exactly what steps need to be taken in order for you to reach your goals. This plan should include specific actions such as setting up marketing campaigns, developing relationships with lenders or investors, and working with other agents or professionals who could help increase your success rate. Once your plan is developed, it’s important that you stick with it—even when times are tough—in order for you to see results over time.

Create Systems & Monitor Results

Finally, once your plan is set in motion, create systems for tracking results so that you can monitor progress each month or quarter. This will help ensure that any changes made are based on actual results rather than guesswork; this information can also be used when reviewing performance reports or making decisions about future investments or strategies. Making sure these systems are in place before beginning any major initiatives will help ensure long-term success and make it easier for you to meet your goal of doubling your income every three-four years.

Review Your Numbers Every Week

review numbers

As a real estate agent, it’s essential to review your numbers regularly. This means taking a deep dive into your business plan and looking at the metrics that matter. Doing this consistently will help you stay informed, plan strategically, and make better decisions. By understanding what is working and what isn’t, you can adjust accordingly and maximize your success. Let’s take a look at why weekly number reviews are so important for real estate agents.

How Reviewing Numbers Helps You Achieve Goals

When you take the time to review your numbers every week, it helps you stay on track with meeting your goals. Having clear objectives and setting measurable targets will give you direction in terms of where you want to be at certain points in time. When you have this type of data at hand, it allows you to assess performance over time and make changes as necessary. This allows you to adjust course if need be or celebrate when things are going well!

Know the Ins and Outs of Your Business

By reviewing your numbers on a regular basis—ideally every week—you will be able to identify trends in the market, recognize areas of opportunity or decline, and monitor performance metrics like leads generated and average sale price. This can help you make informed decisions about where to focus your energy as well as determine which strategies are working and which ones aren’t. Knowing what is happening in the market can also help you adjust pricing or marketing campaigns to ensure maximum profitability.

Identify Opportunities for Growth

Having an up-to-date view of your numbers can not only help you identify potential risks but also give you insight into potential opportunities for growth. For example, if you notice that one region is outperforming another with similar demographics in terms of sales volume or average sale price, then this could be a sign that there is an opportunity for expansion or new initiatives in other regions. You may also notice that certain types of properties are selling more quickly than others; this could be an indicator that there is untapped demand in that sector which could be capitalized on with targeted marketing efforts or changes to product offerings or prices.

Make Better Decisions Quickly

When making key decisions regarding investments or operations, it’s important to have access to real-time data so that you can respond quickly when opportunities arise or risks arise. If a sudden change occurs in the market that affects your business model, having quick access to relevant data points will enable you to react swiftly while making informed decisions based on evidence rather than assumptions. Additionally, having up-to-date numbers allows you to track progress against goals so that if any adjustments need to be made along the way, they can be implemented efficiently without wasting time or resources trying to “catch up” later down the line.

What Data Should You Be Collecting?

The type of data that should be collected depends on your particular business plan and goals. Generally speaking, it’s good practice for real estate agents to collect information such as the number of listings sold per month, the average selling price per listing, cost per lead source, total revenue generated from each lead source, the conversion rate from leads received, etc. This data will allow agents to quickly identify areas where they are performing well or need more attention/adjustment.

Reviewing Your Numbers in Context

It’s one thing to collect data, but it’s another thing entirely to understand what that data means in context. For example, knowing how many leads were generated from a particular source is useful but knowing what percentage of those leads converted into closed sales is even more valuable information! By understanding the context behind the collected data, agents can better determine which strategies are working well and which ones may need some improvement or reimagining.

Get Accountability Partners


As a real estate agent, it is important to have an effective business plan. However, often times the most difficult part of achieving success in real estate is having enough motivation and accountability to follow through with your plans. That’s why it’s so important to make sure you have at least three people within your coaching program who can provide you with support and encouragement throughout your journey. Let’s take a look at why having an accountability plan is beneficial for real estate agents.

Keep You On Track

It can be easy to get sidetracked from your goals and ambitions. Having someone who will check in on you and keep you on track can help ensure that you stay focused and don’t get distracted by other tasks or commitments. When there are multiple people keeping tabs on your progress, it helps ensure that there is always someone available to help keep you motivated and on track.

Improve Your Performance

Having an accountability partner or group can also help improve your performance as a real estate agent by pushing you to do better and work harder than ever before. When someone else is pushing you to reach new heights, it challenges you to strive for even greater success than ever before. This can be especially helpful if there are certain areas of the business where you need extra improvement.

Increased Clarity On Objectives

Having someone else review your plans helps you gain clarity on what needs to be done and how it should be done. This allows you to more easily identify any areas where adjustments may need to be made before executing a plan.

Higher Chances of Success

With a team of people keeping tabs on how things are progressing, it increases the chances of actually achieving those goals. This is because they are able to provide feedback and insights that may not have been considered before taking action.

Add A Profit and Loss Statement to Your Business Plan

profit and loss statement

A profit and loss statement is an important part of any real estate business plan. It can help you track your income, expenses, and overall profitability. Having a profit and loss statement in your business plan will allow you to make data-driven decisions about how to best manage your business for future success.

How to Create a Profit and Loss Statement

Creating a profit and loss statement starts with having an accurate record of your income sources and expenses over time. This includes everything from rent payments or commissions to office supplies. Once you have this information, you can create a full financial picture of what it costs to run your business on a monthly basis. You’ll then be able to identify areas where you could save money or increase revenue.

The next step is to estimate how much money you will make based on the current market trends and activity in the industry. This can be done by researching local housing prices, understanding current mortgage rates, looking at new construction projects nearby, etc. By taking the time to do this research, you’ll be better prepared when crafting your profit and loss statement.

Finally, review your profit and loss statement regularly so that you can keep tabs on how well your business is doing financially, as well as identify potential areas for improvement. For example, if you notice that one area of expenditure is particularly high compared to others – such as advertising costs – then maybe it’s time for some cost-cutting measures in that area. Or maybe there are certain investments or services that could help boost your bottom line over time if they are added to the budget. These kinds of questions can all be answered by regularly monitoring your profit and loss statements.

The Benefits of an Open and Accessible Business Plan

As a real estate agent, it is important to ensure that your business plan is open and easily accessible. A well-designed business plan can help you stay organized and on top of your goals. It also helps you to anticipate potential issues and provides the opportunity to develop solutions ahead of time. Having an open and accessible business plan is beneficial for several reasons, including increased transparency with family, staff, and clients.

When your business plan is open and accessible to family members or staff, it allows them to understand what you are working toward as a real estate agent. This brings everyone onto the same page in terms of expectations and allows them to become invested in what you are trying to accomplish. An open business plan also encourages accountability among family members or staff because they can easily track progress over time.

Read Your Business Plan Every Day

read business plan

As a real estate agent, your success relies on having clear goals and a business plan that can help you reach them. A great way to stay focused and motivated is to read through your business plan every day. Doing so will keep you on track and help keep your long-term goals in mind. Here’s why it’s important to make this part of your daily routine.

Reading your business plan each day serves multiple purposes. First and foremost, it will keep you motivated and remind you of the reasons why you got into the real estate business in the first place. It’s easy to get bogged down in the day-to-day hustle and bustle of running a successful real estate business, so taking some time each day to focus on the big picture can give you an extra boost of energy when things get tough.

Second, reading through your business plan will refresh your memory of what strategies have been working well for building leads, closing deals, increasing revenue, etc., as well as which strategies need improvement or should be scrapped altogether. This simple task can help you stay organized by reminding yourself what needs attention right away and which tasks can wait until later.

A well-crafted business plan is an essential tool for any real estate business, whether you’re just starting out or have been in the game for years. By taking the time to create a thorough and thoughtful plan for 2024, you’ll put your business on the path to success. What’s more, by reviewing your numbers every week and reading your business plan every day, you’ll keep yourself accountable and on track to reach your goals. If you’re looking for more support and accountability as you work to grow your business, sign-up for a one-on-one call with one of our coaches. We can help you take your real estate business to the next level.

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Bernie Gallerani