5 Proven Steps to Selling Your Home

Market Overview

Step 1: Market Overview

Utilizing strategies beyond just the Comparative Market Analysis ensures accurate pricing is established. This is achieved through reviewing interest rates, availability of financing, overall inventory, and employing a wide range analysis of comparable markets.

Stand out from the crowd

Step 2: Stand Out From the Crowd

Standing out from your competition increases the perceived value of your home by making it show better, or simply being different from the competition. “Standing out” is one of the most important steps you can take to attract the greatest amount of buyers to your home. Professional photography and staging recommendations are just a few of the ways in which we stand out from the average real estate team.

Massive Exposure

Step 3: Massive Exposure

Building on the principle of standing out, massive exposure seeks to represent the differences your home offers to the largest possible pool of qualified buyers in your market area. We tap into all of the major internet marketplaces, employ proprietary tactics in prospecting for potential buyers, and utilize professional copywriting strategies that make buyers want to see your home.

Networking Strategies

Step 4: Networking Strategies

We know the importance of social networking and have a plan that leverages the greatest amount of agents to sell your home. Facebook, Twitter, Pinterest, Craigslist, YouTube, Instagram, and the MLS are just a few places we target to increase the exposure for your home. In addition, we know that 70% of homes are sold with the help of co-op agents. For this reason, we have developed a strategy that targets buyers who are already looking for homes similar to yours.

Leveraging the team approach

Step 5: Leveraging the Team Approach

Our team consists of full-time trained professionals. Each team member has a detailed work description and daily schedule to follow. This means instant responses to buyer inquiries, client questions answered immediately, and continuous marketing strategies. Every process for the listing and sale of a home has been documented and optimized to bring you the highest price for your home in the shortest amount of time.

Bernie Gallerani

From the Desk of Bernie Gallerani

Dear Homeowner,

Thank you for taking the time to review our MARKETING PLAN of action. We recognize that selling your home can be perhaps one of the most important decisions you make. We are confident that the plan you are about to review will bring you the highest price for your home, in the least amount of time, with the least amount of aggravation.

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